Make your event accountable with the Fairleads App
With the Fairleads App you are ensured of a perfect registration, qualification and follow up of your exhibition leads. Besides that, the Fairleads App gives you a perfect insight in the performance of your company during exhibits.
This makes the Fairleads App the perfect tool for exhibitors on trade shows.
Intuitive, quick and easy
The Fairleads App is intuitive, quick and easy to use for your standcrew. With your iPad you take a picture of the business card of a visitor. With a custom made questionnaire you add relevant information to this lead. It only takes about 30 seconds and your data is safely stored in the cloud.
Quick registration
For the registration we make use of the camera of the iPad. Just take a picture of the business card and we take care of the digitalization of the data. When there is no business card you can also enter the data manually.
Direct qualification
With the custom made questionnaire you can make a direct qualification. Use the BANT method to qualify your leads and ask at least 4 specific questions about: Budget-Authority-Need-Timeframe. Complete the questionnaire with your own, specific questions. With this information we qualify your leads in hot-leads, warm-leads, cold-leads and no-leads
Segmented follow-up
For your leads we can make a segmented follow-up. Every category needs its own follow-up. For example:
- Hot lead; give this lead a quick follow up
- Warm lead; give this lead a follow up
- Cold lead; cherish this lead
- No lead; do not waste to much effort
We take care of your first follow-up. For example we can send e-mails to all hot leads during the trade fair. We can also help you with DM, SMS-service or telemarketing
Perfect insight
For each tradeshow we make reports. The report gives you a perfect insight in the performance of your organization, the value of your leads, ROI of your trade fair and the performance of your standcrew (also individually). Your scores can be benchmarked with (e.g.); total average, best in class or your own performance in the past.
Your data
The Fairleads App is a tool in which leads can be stored in the cloud. We can give you access to your data, already during the show. After the show we provide you with the data in XLS or CSV format. On request we can make direct connection to your CRM. We treat your data with greatest care and security.
Why using the Fairleads App?
- Intuitive, quick and easy to use
- Direct digital data; no more extra data entry costs after the trade-show
- Direct availability of the data: fast follow-up
- Direct insight; gives you the possibility to adjust
- Evaluation and motivation of your standcrew
- Several benchmark possibilities
- Several add ons possible
- It makes your event accountable